WestJet airline surprises passengers with Christmas gifts (VIDEO)
【短片】聖誕許願非夢事 下飛機禮物就到
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KELOWNA, British Columbia — Canada’s WestJet Airlines hit the viral marketing target this week, taking video as Santa distributed lavish Christmas gifts to 250 unwitting passengers.
The airline set up video booths in Toronto and Hamilton, Ont., where guests scanned their boarding passes and recorded their Christmas wishes before heading on a four-hour cross-country flight to Calgary.
Behind the scenes, staff in Calgary recorded the details and then dashed madly to local stores to purchase and wrap the gifts in time for the flight’s arrival.
They included everything from socks and underwear to a toy train, tablet computer and big-screen TV.
“We wanted to surprise our guests with meaningful, personalized gifts when they least expected them,” WestJet vice-president Richard Bartrem told the Hamilton Spectator.
The YouTube video, published on Dec. 8, has more than 2 million views.
This is the second year WestJet has attempted the elaborate holiday caper.
The inaugural video generated more than 500,000 views, triggering a promise from the airline to donate flights to needy families.
Ronald McDonald Charities gets the payoff this year, with flights being donated to families nursing a sick kid back to health while staying at a Ronald McDonald House.
WestJet used 19 hidden cameras and 150 staff to execute the Christmas “miracle.”
WestJet took the Canadian travel industry by storm after arriving on the scene in 1996, encouraging staff to tell jokes during flights and poke fun at themselves in response to the stodgy image of Air Canada.
It has ballooned from a regional carrier with three Boeing 737 jets into an international carrier landing in 76 destinations on 98 aircraft. WestJet recently announced service to Ireland, and also flies into the United States, Mexico and the Caribbean.
迎接聖誕節，加拿大廉價航空「WestJet」推出感動人心的聖誕驚喜，航空公司費時4個月籌畫，讓飛國內線的乘客提早過聖誕，留下永誌難忘的回憶。
航空公司讓乘客們在登機前，透過螢幕和聖誕老人許願，說出自己想要的禮物，工作人員記錄下每位乘客的願望，接著派出人員採買包裝禮物，並貼上乘客姓名，還必須趕在飛機落地前完成。
毫不知情的乘客，落地後前去領行李，輸送帶送出的是一個個包裝簡潔的禮物，裡面裝的正是登機前，每位乘客向聖誕老人要的禮物，對於這突來的聖誕驚喜，乘客都難以置信，也相當感動，航空公司也透過這個活動，做了最好的宣傳。
航空公司讓乘客們在登機前，透過螢幕和聖誕老人許願，說出自己想要的禮物，工作人員記錄下每位乘客的願望，接著派出人員採買包裝禮物，並貼上乘客姓名，還必須趕在飛機落地前完成。
毫不知情的乘客，落地後前去領行李，輸送帶送出的是一個個包裝簡潔的禮物，裡面裝的正是登機前，每位乘客向聖誕老人要的禮物，對於這突來的聖誕驚喜，乘客都難以置信，也相當感動，航空公司也透過這個活動，做了最好的宣傳。
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